Emil in Lönneberga aka Emil Svensson lives with his family on a
farm called Katthult, set in the village of Lönneberga a few miles from the
town of Vimmerby. He has fair hair and blue eyes and looks like an angel,
but is not, as
he also has a prodigious knack for getting into trouble. Contrary
to
what most people around him think, Emil is not malicious, but does
not
think about the consequences of his actions....
It is 50 years since we met Emil in Lönneberga for the first time,
the mischievous
character created by the amazing author Astrid Lindgren,
for the first time. Emil is still the
wildest five-year-old in the province of
Småland in southern Sweden...and he is still loved by children (...and
Emil’s official jubilee date is 23 May 2013, and to celebrate
the sweet
mischief-maker from Småland, Rörstrand has created
a jubilee mug. The
design is a cavalcade of Björn Berg’s popular




























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